Wondering 'how to'?

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Parenting can be daunting and nobody really knows the ‘perfect’ way to do it. Every baby is unique, it’s all about trying different methods to find what works best for you.

Our advice page introduces helpful guidance on weaning, baby food recipes, BPA-safety and more, all provided by experienced mums and dads and our in-house weaning expert and Nutritionist, Dr Rana.

What we offer

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Safety

All of our baby products are designed with your child’s safety at the forefront of our minds. Every material used is fully tested to the latest British & European Standard to ensure full compliance to the highest standard. We do our best to protect your baby.

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Progression

Our extensive range of feeding products and accessories makes us a one-stop-shop for everything you and your little one might need. From breast and bottle feeding newborns to weaning toddlers at home and on the move, we cover it all!

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Innovation

We strive to make feeding as easy and fun as possible for both parents and babies. Since 2005 we have continued to push boundaries and provided ever more imaginative, simple to use and practical baby products.

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Award-winning

We work hard to ensure we provide the best products possible. Our multi-award-winning, highly functional baby product range is designed by parents for parents – we understand your baby needs!

What our customers say

  • “We have loved using Vital Baby products, they are ingenious!”

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    Katy
  • Swim Rings
    The swim rings are great for hand/eye co-ordination as your child attempts to clip the rings together, or more accurately in our case, pull them apart!

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    Sarah
  • 2 in 1 Steam and Blend
    The Vital Baby Steam and Blend is perfect for those of us who are looking for the quick fixes to daily parenting

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    Kirsty
  • 2 in 1 Steam and Blend
    We have been using it to blend Freddie’s favourite puddings, strawberries and banana as well as using it to steam cook his finger foods such as his favourite vegetables.

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    Beth
  • Bath Toys
    Vital Baby Bath Toys made an immediate positive impact with our daughter, The first evening she tried them out, we couldn’t get her out of the bathtub for a good hour as she was happily playing with these new toys.

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    Heidi
  • I am in love with the Vital Baby Float & Slide as it comes with 2 very cute surfer dude ducks and I use this bath toy as a reward for a correct answer. Each time Harry or Charley gets a question right they get to send a duck down the slide. First one to five gets to choose the bedtime story

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    Becci
  • Vital Baby Aquaint Sanitising Water 
    Weaning Spoons
    I love the bendy spoons for the little ones’ sensitive mouths and also the sanitising spray is great. Thanks Vital Baby for making our weaning journey easier!

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    Michelle Wakefield
  • Travel Unbelievabowl
    The blue suction Unbelievabowl is out of this world – fantastic.

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    Emma Roderick-Thomas
  • Mini Freezer Pots
    Breast Milk Storage Pots
    Our kiddies have outgrown mummy’s milk but the pots are always put to good use! Perfect for snack sizes of raisins or dried fruit.

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    Abbie Parry
  • Vital Baby Aquaint Sanitising Water
    Such a handy spray..no odour really. Good for sensitive skin and for babies and children

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    Mrs Crowe
  • Vital Baby Aquaint Sanitising Water
    Love this product. So handy for cleaning soothers and sticky hands when out and about

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    Cat
  • Vital Baby Aquaint Sanitising Water
    Best hand/face sanitiser for all the family. No sticky residue left behind, no harshness or scent.

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    Sunita Mander
  • Travel Unbelievabowl
    Pretty good, lid kind of hard to take off but I suppose that’s good for stopping leaks, sucker good as long as surface is really smooth. Spoon holding piece is a great feature.

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    Helena Forrow
  • On The Go Weaning Set
    This set is perfect for when you start weaning. I have only had it a few weeks and already used all the products a number of times. My son loves the spoons, they are soft and a great size!

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    Amazon Customer
  • On The Go Weaning Set
    Great little set! Soft and great for first weaning set! Thumbs up!

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    Syeda
  • Weaning Spoons
    The spoons are very good quality. They are soft and very easy to clean. Also sterliser safe as i have been sterlising mine since day one and no issues at all.

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    Ivanka Arnaudova-Toneva
  • Weaning Spoons
    Best spoons we’ve had so far

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    Paul B.
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