Vital Baby 1 caring
you and
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Baby hygiene as
This Morning!
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eco baby Vital Baby 4 Gold
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welcome to the family

As a family brand through the generations, we care about all parents-to-be, mums, dads, carers, grandparents and, of course, babies as though they are our own family.

Through our many years of experience and asking the experts (that’s you!), we’ve developed a range of exciting and innovative 100% BPA-free products that solve the every day challenges that parents face.

We have a collection of baby products suitable for newborns such as breast pumps, sterilisers, healthcare products and bottle feeding accessories, through to weaning and feeding ranges for older babies and toddlers, including baby bowls, baby cups and baby cutlery.  We’ve thought of everything to make your time as a family effortless, relaxing and enjoyable.

At vital baby® we listen to what you as parents want and we believe your baby deserves something truly special.

 Welcome to the vital family.



need some advice?

At vital baby® we care what you think.  If you need some advice please see our news corner, which we update regularly.  If you have any comments or feedback on any of our products, please get in touch by filling out the form.

shop by range

vital baby® NURTURE newborn feeding products include breast pumps, sterilisers, bottles and feeding accessories to care for you and your new family. The range offers you peace of mind, reassurance, convenience and ease of use.

Keep your baby, family and home clean, hygienic and odour-free with our collection of nappy disposal systems, wipes and sanitisers. The vital baby® HYGIENE range is the safe choice for eliminating harmful germs, smells and bacteria every time!

The vital baby® PROTECT range has the safety of your baby as its main priority. We help care for your baby when they need it most with our collection of baby healthcare kits, baby thermometers and nasal decongester.

Mealtimes can be fun and stress-free with vital baby® NOURISH. These BPA-free baby bowls, toddler plates, baby cutlery, snack pots and freezer pots help little ones gain confidence with eating, and make your life easier when weaning and feeding baby too!

With a cup for every age and stage of your baby, vital baby® HYDRATE  encourages independent drinking with confidence and without spills!  Choose from sippy cups, straw cups, free-flow and 360° cups, whichever suits your little one best!

Everyone loves bath time!  Encourage play and confidence in the water with bath toys from vital baby® SPLASH.  This collection of colourful and engaging animal bath toys is guaranteed to make baby bath time splashy fun!

Vital Baby 6
baby product review
Vital Baby 7
“absolutely crucial”

These baby bottles are fantastic.  I had tried so many before these, which my youngest refused after I stopped breastfeeding and introduced the bottle.  He took to these straight away.  I would definitely recommend them.  

sarah todd – mummy of three!