Vital Baby Nuture Blog

Welcome to the family – caring for you and your baby from birth to beyond

vital baby® is a family-run business, helping and advising parents for over 35 years.  We offer high quality products that are innovative, useful, easy to use and above all, safe.  Up until now, we have been best known for our weaning, hygiene and toy ranges, but now we would like to be part of your family journey a little earlier, which is why have launched vital baby® NURTURE™ for all your newborn needs.

Consisting of a range of breast pumps, sterilisers, bottles, and feeding and changing accessories, our new NURTURE™ range is available from this month exclusive to John Lewis. 

The feeling of nurturing and caring which comes from family and friends is how we want all new parents and carers to feel when they join our vital family. As a family brand through the generations, we care about parents-to-be, mums,
dads, carers, grandparents and of course babies and toddlers as though they are our own family.  We hope that when you choose to become part of our family you feel like you are being wrapped in a nurturing hug and you trust us to help make family life as effortless, relaxing and fun as possible.

We welcome you to our family and thank you for letting us be part of yours.


The vital baby® NURTURE™ range is available from 7th May 2019 exclusively to John Lewis.

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