Privacy Policy

Your privacy is important to us. To explain how we protect your privacy, we provide this notice explaining our policy which covers both this website and our e-newsletter service.

If you do not agree to the terms of this policy, we kindly ask you to leave the site and not to sign up to receive information from us. 

Collection of Data

For some services, vital baby® may require your e-mail address or other personal information such as your name, company, etc. Providing us with this personal and identifiable information is, of course, optional. However, in some cases it may not be possible for us to provide the service in question without receiving specific information from you.

Disclosure of Data

vital baby® will not disclose any of your personally identifiable information without your permission except under special circumstances, for instance if vital baby® in good faith believes that the law requires disclosure.

Any information collected by vital baby® will be treated confidentially.

Data Protection

At vital baby® we’ve always taken data protection very seriously. We want you to know you can trust us to respect your privacy and keep your personal information safe. Legislation aimed at giving you more control over this is called the General Data Protection Regulation (GDPR).  Our Privacy Policy reflecting this, took effect from 25 May 2018.

At vital baby®, we see these new guidelines as a great opportunity to let you know exactly what we do with the information you give us permission to have.

The Data Protection Regulation allows you to have more control over what happens to your information. For instance, if you don’t want our news and offers, we won’t send these to you unless you sign up to receive them.  Of course, we’ll still keep you informed about any order or delivery updates where required.

Whilst all of our products are tested to very strict UK and European guidelines, we will keep your data on our files for up to 4 years (we feel this is a good “lifespan” for a spoon or cup) just in case there is ever a problem with any of the products that you have purchased from us that we need to inform you of.  If, however, you do not want us to keep your information on our files, please email to let us know.

Cookie Policy

vital baby® uses cookies to improve the user experience on our website. We do not pass on or in any way collect personal information about you as an individual user.

Cookies are placed onto your machine by every website you visit, and most of those websites, including ours, may not function correctly without them. However if you would like to disable cookies, you can read how to do so in your browser on

vital baby® uses the following cookies:

First Party Cookies

These cookies are created by vitalbaby® to enable the functionality of various aspects of our website.

Cookie Name Function

Random numbers and letters PHP session cookie which identifies a specific user’s session. This will expire when you leave the website.

main_tpl CMS Main Template cookie which determines which template to display to the user.

ncl  – This cookie, “No Country Link”, will be set if you choose to hide a message suggesting that you visit country-specific variations of our websites. The purpose of this is so that you will not be shown the message several times in a day.

wordfence_verified Human Cookies that determine that the user is Human.

_gali Navigation menu cookie



uncodeAI.screen  Main Template cookies which determine display attributes specific to the user.

Third Party Cookies

Third party cookies are created by companies to provide various services which we use to enhance our site. The only one we use is Google Analytics – a free, powerful analytics tool used to determine where your visitors are coming from and what content they are looking at. No personal information is collected by Google Analytics and we recommend this service to all our clients

Cookie Name Source Function



__utm(x) Google Analytics Any cookies beginning with _ga, _gat and __utm are used to collect information about traffic and user activity.

vital baby® Security Policy

When you provide vital baby® with personal information, that information may be sent electronically outside of the country where you originally entered the information. In addition, that information may be used, stored and processed outside of the country where you entered the information. Whenever vital baby® handles personal information, regardless of where this occurs, vital baby® takes every precaution to ensure that your information is treated securely.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100 per cent secure. As a result, while we strive to protect your personal information, vital baby® cannot ensure or warrant the security of any information you transmit to vital baby® and you do so at your own risk.