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Join the vital family – be the first to know about our new products, offers, and amazing parenting hints and tips

vital baby® is a family-run business, helping and advising parents for over 35 years.  We offer high quality products that are innovative, useful, easy to use and above all, safe.  We welcome you to our family and thank you for letting us be part of yours.

The feeling of nurturing and caring which comes from family and friends is how we want all new parents and carers to feel when they join our vital family.

As a family brand through the generations, we care about parents-to-be, mums, dads, carers, grandparents and of course babies and toddlers as though they are our own family.  We hope that when you choose to become part of our family you feel like you are being wrapped in a nurturing hug and you will trust us to help make family life as effortless, relaxing and fun as possible. Welcome to the vital family.

Here at vital baby® we take your privacy very seriously and will only use your personal information to administer your registration, or to provide the products, services and information you have requested from us.

From time to time, we would like to contact you with details of our other services and products. If you consent to us contacting you for this purpose please tick the box.

Call us: 0700 4 222437
*Charges may vary. Please check with your provider first.
If you are visiting our website to enquire about collaborating with us, please email our PR Company on and they will contact you directly.