Playtime is an essential part of your baby’s development, as well as being a special time for parents to bond and have fun memories with your baby in their early years. Not only is playtime a fun activity, play contributes to your child’s emotional, physical and cognitive growth and helps them to learn about themselves and the world around them.

Through play, children discover (at their own pace) how touch, sight, sound, smell and taste all work together to make their little world an exciting place to learn new skills, particularly in their first year. Bath time should be a relaxed and enjoyable part of baby’s day and a great place for interaction between baby and parents. Vital Baby’s great range of bath toys are not only educational but they are colourful and entertaining, making them perfect for your baby. Keeping them clean ensures long-lasting results so always remember to squeeze out any water from the toys after use. From squeaks and splashes, to slides and ski’s, bath time just got FUN!