Family is in our DNA!
Over the last 35 years, the Tollman family have been helping and advising the exciting journey of parents and parents-to-be.
Our first-hand experience in the (hectic!) world of bringing up 8 kids has given us the insight and drive in starting our own baby brand.
Back in the 90s, we launched the world’s first hard and soft baby feeding products, and in 2003 developed a full range. So, Vital Baby® was born!
Since then, we’ve seen how the modern-day mother and father has changed and we’ve worked hard to change with them. We continually create products which are fun, innovative and, above all, safe.