Squirrel line

Family is in our DNA!


Over the last 35 years, the Tollman family have been helping and advising the exciting journey of parents and parents-to-be.

Vital Baby team photo

Our first-hand experience in the (hectic!) world of bringing up 8 kids has given us the insight and drive in starting our own baby brand.

Back in the 90s, we launched the world’s first hard and soft baby feeding products, and in 2003 developed a full range. So, Vital Baby® was born!

Since then, we’ve seen how the modern-day mother and father has changed and we’ve worked hard to change with them. We continually create products which are fun, innovative and, above all, safe.

Cartoon Tree

“With many years of experience, and asking the experts – you! – we’ve developed a range of exciting and innovative 100% BPA-free products that solve the challenges that parents face.

We have products ranging from combining breast and bottle feeding to a suction bowl that actually works! We’ve thought of everything to make mealtime a fun and easy experience for the family.

At Vital we listen to what mums and dads want and believe your baby deserves something special.”

Dean Tollman, Director

Cartoon Tree

Our Awards


Here at Vital we pride ourselves on staying honest and committed to what we do.
Don’t just take our word for it…others think we’re pretty special too.


2 in 1 Steam and Blend

More awards

3 Stage Trainer Cup

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Vital baby winners badges

Unbelievabowl™ Suction Bowl

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vital baby award logos

Unbelievabowl™ Travel Suction Bowl 2pk with Lid & Feeding Spoon

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Silver award logos

Soft Spout Trainer Cup with Handles

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Vital Baby winning awards

On The Go Weaning Set

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Award winning badges

Fragrance Free & Fruity Fragrance Hand & Face Wipes

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vital baby award logos

No More Mess Trap-a-Snack™

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Award logos badge

Soft Tip Weaning Spoons 5pk

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Award Logos

Free Flow Cup with Soft Flip Spout

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Award Logos

Kidisipper™ Range

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Award logos for Vital Baby

8 Piece Start Weaning Kit

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Award logo badges

Vital Baby Range

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Award logo

Digital Room & Bath Thermometer

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Award badges

Microwave Steam Steriliser

Award logo

Vital Baby Health & Safety Kit

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Banta Awards 2012 badge

Vital Baby Aquaint Sanitising Water

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Award winners logos

Removable Twist & Lock™ Freezer Pods and Tray 6pk

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Award logo

What our customers say

  • “We have loved using Vital Baby products, they are ingenious!”

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    Katy
  • Swim Rings
    The swim rings are great for hand/eye co-ordination as your child attempts to clip the rings together, or more accurately in our case, pull them apart!

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    Sarah
  • 2 in 1 Steam and Blend
    The Vital Baby Steam and Blend is perfect for those of us who are looking for the quick fixes to daily parenting

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    Kirsty
  • 2 in 1 Steam and Blend
    We have been using it to blend Freddie's favourite puddings, strawberries and banana as well as using it to steam cook his finger foods such as his favourite vegetables.

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    Beth
  • Bath Toys
    Vital Baby Bath Toys made an immediate positive impact with our daughter, The first evening she tried them out, we couldn’t get her out of the bathtub for a good hour as she was happily playing with these new toys.

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    Heidi
  • I am in love with the Vital Baby Float & Slide as it comes with 2 very cute surfer dude ducks and I use this bath toy as a reward for a correct answer. Each time Harry or Charley gets a question right they get to send a duck down the slide. First one to five gets to choose the bedtime story

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    Becci
  • Vital Baby Aquaint Sanitising Water 
    Weaning Spoons
    I love the bendy spoons for the little ones' sensitive mouths and also the sanitising spray is great. Thanks Vital Baby for making our weaning journey easier!

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    Michelle Wakefield
  • Travel Unbelievabowl
    The blue suction Unbelievabowl is out of this world - fantastic.

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    Emma Roderick-Thomas
  • Mini Freezer Pots
    Breast Milk Storage Pots
    Our kiddies have outgrown mummy's milk but the pots are always put to good use! Perfect for snack sizes of raisins or dried fruit.

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    Abbie Parry
  • Vital Baby Aquaint Sanitising Water
    Such a handy spray..no odour really. Good for sensitive skin and for babies and children

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    Mrs Crowe
  • Vital Baby Aquaint Sanitising Water
    Love this product. So handy for cleaning soothers and sticky hands when out and about

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    Cat
  • Vital Baby Aquaint Sanitising Water
    Best hand/face sanitiser for all the family. No sticky residue left behind, no harshness or scent.

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    Sunita Mander
  • Travel Unbelievabowl
    Pretty good, lid kind of hard to take off but I suppose that's good for stopping leaks, sucker good as long as surface is really smooth. Spoon holding piece is a great feature.

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    Helena Forrow
  • On The Go Weaning Set
    This set is perfect for when you start weaning. I have only had it a few weeks and already used all the products a number of times. My son loves the spoons, they are soft and a great size!

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    Amazon Customer
  • On The Go Weaning Set
    Great little set! Soft and great for first weaning set! Thumbs up!

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    Syeda
  • Weaning Spoons
    The spoons are very good quality. They are soft and very easy to clean. Also sterliser safe as i have been sterlising mine since day one and no issues at all.

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    Ivanka Arnaudova-Toneva
  • Weaning Spoons
    Best spoons we’ve had so far

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    Paul B.