Family is in our DNA!
Over the last 35 years, the Tollman family have been helping and advising the exciting journey of parents and parents-to-be.
Our first-hand experience in the (hectic!) world of bringing up 8 kids has given us the insight and drive in starting our own baby brand.
Back in the 90s, we launched the world’s first hard and soft baby feeding products, and in 2003 developed a full range. So, Vital Baby® was born!
Since then, we’ve seen how the modern-day mother and father has changed and we’ve worked hard to change with them. We continually create products which are fun, innovative and, above all, safe.
“With many years of experience, and asking the experts – you! – we’ve developed a range of exciting and innovative 100% BPA-free products that solve the challenges that parents face.
We have products ranging from combining breast and bottle feeding to a suction bowl that actually works! We’ve thought of everything to make mealtime a fun and easy experience for the family.
At Vital we listen to what mums and dads want and believe your baby deserves something special.”
Dean Tollman, Director
Here at Vital we pride ourselves on staying honest and committed to what we do.
Don’t just take our word for it…others think we’re pretty special too.
Microwave Steam Steriliser
What our customers say
“We have loved using Vital Baby products, they are ingenious!”
2 in 1 Steam and Blend
The Vital Baby Steam and Blend is perfect for those of us who are looking for the quick fixes to daily parenting
2 in 1 Steam and Blend
We have been using it to blend Freddie's favourite puddings, strawberries and banana as well as using it to steam cook his finger foods such as his favourite vegetables.
Vital Baby Bath Toys made an immediate positive impact with our daughter, The first evening she tried them out, we couldn’t get her out of the bathtub for a good hour as she was happily playing with these new toys.
I am in love with the Vital Baby Float & Slide as it comes with 2 very cute surfer dude ducks and I use this bath toy as a reward for a correct answer. Each time Harry or Charley gets a question right they get to send a duck down the slide. First one to five gets to choose the bedtime story
On The Go Weaning Set
This set is perfect for when you start weaning. I have only had it a few weeks and already used all the products a number of times. My son loves the spoons, they are soft and a great size!