Squirrel line

Family is in our DNA!


Over the last 35 years, the Tollman family have been helping and advising the exciting journey of parents and parents-to-be.

Our first-hand experience in the (hectic!) world of bringing up 8 kids has given us the insight and drive in starting our own baby brand.

Back in the 90’s, we launched the world’s first hard and soft baby feeding products, and in 2003 developed a full range. So, Vital Baby® was born!

Since then, we’ve seen how the modern-day mother and father has changed, and we’ve worked hard to change with them. We continually create products which are fun, innovative and, above all, safe.

Cartoon Tree

“With many years of experience, and asking the experts – you! – we’ve developed a range of exciting and innovative 100% BPA free products that solve the problems that parents face.

We have products that combine breast and bottle feeding to a suction bowl that actually sticks down. We’ve thought of everything to make meal time a fun and easy experience for the family.

At Vital we listen to what mums and dads want and believe your baby deserves something special.”

Dean Tollman, Director

Cartoon Tree

Our Awards


Here at Vital we pride ourselves on staying honest and committed to what we do.
But don’t take our word for it… others think we’re pretty special too.


3 Stage Trainer Cup

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Vital baby winners badges

Unbelievabowl™ Suction Bowl

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vital baby award logos

Unbelievabowl™ Travel Suction Bowl

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Silver award logos

Soft Spout Trainer Cup

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Vital Baby winning awards

On The Go Weaning Set

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Award winning badges

Hand & Face Wipes

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vital baby award logos

Trap-a-Snack™

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Award logos badge

Breast-like feeding Bottle

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Award logos for Vital Baby

Soft Tip Weaning Spoons

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Award Logos

Soft Free Flow Cup with soft flip spout

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Award Logos

Kidisipper Range

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Award logos for Vital Baby

8 PC Start Weaning Kit

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Award logo badges

Vital Baby Range

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Award logo

Digital Bath & Room Thermometer

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Award badges

Microwave Steam Steriliser

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Award logo

Vital Baby Health & Safety Kit

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Banta Awards 2012 badge

Aquaint Sanitising Water

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Award winners logos

Freezer Pods

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Award logo